A former corporate salesman, Jackson wrote the book to increase reading and financial literacy for underprivileged students. Danny Dollar teaches students how to save, invest, and become entrepreneurs.
Jackson partnered with Dr. Abdullah Al-Bahrani, NKU Haile/US Bank College of Business assistant professor of economics and director of the NKU Center for Economic Education, and teachers and administrators at Wheatley Elementary to pilot a financial literacy program called Danny Dollar Academy in Louisville, with hopes of expanding the program across Kentucky and nationally.
“I am excited about Danny Dollar Academy because it increases financial literacy and education in areas where it is needed most,” said Dr. Al-Bahrani. “Elementary school kids get to learn about the importance of saving and entrepreneurship—the foundation for a successful future.”
The Academy is a three-week program where students read Danny Dollar and transform concepts learned in the book into formats they are more familiar with such as hip-hop music and poetry.
“Danny Dollar Academy is just the beginning of a new movement of financial prosperity, vision and empowerment,” Jackson said. ““To see [the book] evolve into Danny Dollar Academy is more than a dream come true. It’s watching your dreams become someone else’s dream, and that’s how you change the world.